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Jumat, 22 Agustus 2014

Free PDF Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic

Free PDF Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic

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Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic

Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic


Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic


Free PDF Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic

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Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.

In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As such, this is the first book on the topic which reflects the unique characteristics of marketing in the Events industry by exploring both sides of the marketing coin – the supply and the demand – in the specific context of events. The book takes the reader from core marketing mix principles to exploring the event marketing landscape to consumer experience and involvement with event marketing and finally strategies and tactics employed to manage the marketing activities related to events. The use of technology, importance of sponsorship and PR are also considered. International case studies are integrated throughout to show practical realities of marketing and managing events and a range of useful learning aids are incorporated to aid navigation throughout the book, spur critical thinking and further students’ knowledge.

This accessible and comprehensive account of Events Marketing and Management is essential reading for all students and future managers.

  • Published on: 2016-10-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.50" h x 6.75" w x .75" l, .0 pounds
  • Binding: Paperback
  • 308 pages

Review
"With academics' and practitioners' attention being increasingly focussed on the actual marketing of events, the publication of this book is a timely and comprehensive contribution to this vitally important topic. Ivna Reic takes readers beyond the traditional, dominant concepts of marketing to propose a fascinating new framework for the marketing of events, putting consumers at the very centre of events marketing activities - where they belong. An additional strength of 'Events Marketing Management' is the wealth of practical examples and case-studies that effectively illustrate the application of the concepts and models explored in the book." - Dr. Rob Davidson, Managing Director, MICE Knowledge

About the Author

Ivna Reic is currently Senior Lecturer in Events Management at the University of Northampton’s Faculty of Business and Law where she teaches on the BA Events Management programme. Before moving to Northampton, Ivna was Course Leader for the BA Events Management programmes at London Metropolitan University, where she also taught on postgraduate programmes related to events management and events marketing. Her academic interests include events marketing and consumer psychology, corporate events, as well as exploring the application of general management theories within the area of events management, most notably theories relating to stakeholder management and sustainability.

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Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic PDF
Events Marketing Management: A consumer perspective (War and International Politics in South Asia)By Ivna Reic PDF

Senin, 04 Agustus 2014

Free Ebook Digital Satellite Navigation and Geophysics: A Practical Guide with GNSS Signal Simulator and Receiver LaboratoryBy Ivan G. Petrovski, T

Free Ebook Digital Satellite Navigation and Geophysics: A Practical Guide with GNSS Signal Simulator and Receiver LaboratoryBy Ivan G. Petrovski, T

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Digital Satellite Navigation and Geophysics: A Practical Guide with GNSS Signal Simulator and Receiver LaboratoryBy Ivan G. Petrovski, T

Digital Satellite Navigation and Geophysics: A Practical Guide with GNSS Signal Simulator and Receiver LaboratoryBy Ivan G. Petrovski, T


Digital Satellite Navigation and Geophysics: A Practical Guide with GNSS Signal Simulator and Receiver LaboratoryBy Ivan G. Petrovski, T


Free Ebook Digital Satellite Navigation and Geophysics: A Practical Guide with GNSS Signal Simulator and Receiver LaboratoryBy Ivan G. Petrovski, T

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Digital Satellite Navigation and Geophysics: A Practical Guide with GNSS Signal Simulator and Receiver LaboratoryBy Ivan G. Petrovski, T

Bridge the gap between theoretical education and practical work experience with this hands-on guide to GNSS, which features: • A clear, practical presentation of GNSS theory, with emphasis on GPS and GLONASS • All the essential theory behind software receivers and signal simulators • Key applications in navigation and geophysics, including INS aiding, scintillation monitoring, earthquake studies and more • Physical explanations of various important phenomena, including the similarity of code delay and phase advance of GNSS signals, and negative cross-correlation between scintillation intensity and phase variations. Whether you are a practising engineer, a researcher or a student, you will gain a wealth of insights from the authors' 25 years of experience. You can explore numerous practical examples and case studies and get hands-on user experience with a bundled real-time software receiver, signal simulator and a set of signal data, enabling you to create your own GNSS lab for research or study.

  • Sales Rank: #3047967 in Books
  • Brand: Brand: Cambridge University Press
  • Published on: 2012-04-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.72" h x .75" w x 6.85" l, 1.80 pounds
  • Binding: Hardcover
  • 338 pages
Features
  • Used Book in Good Condition

Review
"This book provides an excellent introduction to satellite navigation and the technologies that make it possible. The authors set forth both fundamentals and practical aspects in a manner that allows even newcomers to GNSS to utilize it effectively. The topics covered in this book address the most important elements of current-day GNSS applications." - Sam Pullen, Stanford University

"Now it is possible to learn how GNSS work
by doing " - Richard Langley, Professor of Geodesy and Precision Navigation, University of New Brunswick

"...the book includes free academic versions of a real-time software receiver and signal simulator... greatly exceeds what is found in other textbooks and by this reason it should be recommended. The authors use friendly and easy to understand language. This important feature definitely helps to follow the content of the book also by students and researchers without deeper knowledge of the GNSS technology. Also, the book is worth of recommending to all readers interested in GNSS signal processing, not limited to geoscientists only...I have found this book very interesting..." - Pawel Wielgosz, Institute of Geodesy, University of Warmia and Mazury in Olsztyn, Pure and Applied Geophysics

"...The authors write in an accessible, conversational, style with many enjoyable descriptions of historical context. This is most welcome, and makes for pleasant reading...The main content of the book is a valuable addition to the still-small universe of GNSS textbooks..." - Frank Van Diggelen, www.insidegnss.com

About the Author
Ivan G. Petrovski leads GNSS applications development at iP-Solutions, Japan. He has been involved in the GNSS field for more than 25 years. Prior to working at iP-Solutions, he held the positions of associate professor with Moscow Aviation Institute (MAI), Japan Science and Technology Agency (STA) Fellow with Japan National Aerospace Laboratory (NAL), directed the Institute of Advanced Satellite Positioning at Tokyo University of Marine Science and Technology (TUMST), and led GNSS-related R and D for DX Antenna and GNSS Technologies Inc. He received his PhD in aerospace navigation from MAI in 1993.

Toshiaki Tsujii is the Head of Navigation Technology Section, Aviation Program Group, at the Japan Aerospace Exploration Agency (JAXA), where he has been investigating aspects of satellite navigation and positioning for 20 years. He was a visiting research fellow at the Satellite Navigation and Positioning (SNAP) Group, University of New South Wales, Australia, from 2000 to 2002. He received his Dr Eng in applied mathematics and physics from Kyoto University in 1998.

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Digital Satellite Navigation and Geophysics: A Practical Guide with GNSS Signal Simulator and Receiver LaboratoryBy Ivan G. Petrovski, T PDF

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Digital Satellite Navigation and Geophysics: A Practical Guide with GNSS Signal Simulator and Receiver LaboratoryBy Ivan G. Petrovski, T PDF
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